[ A ] / What we build
The deliverables.
Concrete artifacts. Each item ships with documentation, handoff, and a reason for being there.
01
Full-funnel strategy
Top-of-funnel content tied to bottom-of-funnel revenue. No orphan campaigns.
02
Email & lifecycle
Campaigns that nurture instead of annoy.
03
Content marketing
Built to compound, not disappear in a feed.
04
Marketing automation
Workflows that actually get used — not gathering dust in HubSpot.
05
Reporting
Five minutes to read. Same day to act on.
[ B ] / Stack & specs
| Capability | Stack / channel | Cadence | Owned by |
|---|---|---|---|
| Funnel architecture | GA4 · attribution · CRM | Foundational | Strategy lead |
| Lifecycle email | Klaviyo · Customer.io · HubSpot | Always-on | Marketing ops |
| Content engine | Multi-format · multi-channel | Weekly | Editorial lead |
| Automation | Zapier · n8n · custom | Continuous | Marketing ops |
| Weekly report | Plain-English doc | Monday morning | Strategy lead |
[ C ] / How we work
Map the journey. Find the leaks. Build the system that plugs them.
We map the full customer journey, find the leaks, and build the system to plug them. Then we test, learn, and scale what works.
You'll know what's being tested, why, and what we'll do based on the result — before the test runs. No surprise pivots. No "we're just iterating" excuses for missed numbers.
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